Our Team

RELEVANTIUM IS MUCH MORE THAN A DIGITAL MARKETING AGENCY

We are a complete team of specialists with different experiences, capacities, and concerns, and we share the passion for our work and the will to change the world.

Meet us!

Javier Vilariño
CEO and Co-founder

Bilingual Bachelor's Degree in Business Administration and Management by Carlos III University of Madrid.

Máster en INTERNET BUSINESS (MIB) por el ISDI.

Leadership in all Relevantium projects at a strategic level.

Specialized in Search Engine Marketing (SEM), e-commerce and web usability.

Certified in Google Ads.

Certificate in YouTube Advertising.

Certificate in Mobile Advertising.

He started his professional career in 1996, focusing on marketing and sales, both offline and online.

Gabriela García
Digital Marketing Executive

Degree in Statistics and Business by Carlos III University of Madrid.

Specialized in management and optimization of SEM campaigns and advertising on social media.

Certified in Google Analytics.

Certified in Google Shopping.

Certified in Microsoft Bing Ads.

Certified in Display Advertising.

Certified in Advanced Search.

Javier Olías Arteaga
Digital Marketing Executive

Degree in Economics and International Business from the University of Alcalá de Henares.

Master's Degree in Marketing and Digital Communication from the Complutense University.

Specialized in management and optimization of online advertising campaigns: Google Ads, Social Ads, Bing Ads and Smadex.

Certified in six areas of Google Ads: Search, Display, Shopping, Video, Applications and Measurement.

Certified in Google Analytics.

Alicia Pascual Digital Marketing Executive
Alicia Pascual
Digital Marketing Executive

Degree in Advertising and Public Relations by Pontifical University of Salamanca.

Specialized in management and optimization of online advertising campaigns: Google Ads, Tiktok Ads, Amazon Ads and LinkedIn Ads.

Certified in six areas of Google Ads : Search, Display, Video, Shopping, Apps, and Metrics

Certified in Google Analytics.

Miguel Añorbe
Consultant and Head of SEO

Degree in Marketing and Market Research by University of Zaragoza

Master in Digital Business Administration by University of Zaragoza.

SEO consultant for big companies, local businesses, freelancers, and institutions.

Specialized in technical and strategic SEO. More than 10 years of experience in all areas of SEO in more than 50 different sectors.

Certified in Google Analytics

Laura López
Digital Marketing Executive

Degree in Restoration of Cultural Heritage by Complutense University of Madrid

Degree in Audiovisual Communication by Complutense University of Madrid

Master’s in Advertising Management by Complutense University of Madrid

Specialized in social media management, online advertising, web content writing and photography.

Certified in four areas of Google Ads: Search, Display, Video and Shopping.

Certified in Google Analytics.

Certified in MicrosoftBingAds.

Pamela Porras
Digital Marketing Executive

Degree in Graphic Design at the Universidad Anáhuac México Norte in Mexico City.

Master in Digital Marketing & E-Commerce fromEAE University in Madrid

Specialized in social media management, graphic design, online advertising, web content writing and photography.

Management of the Adobe Suite.

Certified in Google Analytics.

Certified in English by TOEFL and Cambridge, level C1.

Certified inItalian by CELI level B2.

METHODOLOGY: MOVE UP WITH US THROUGH
THESE 4 LEVELS AND GET RIGHT TO THE TOP

In RELEVANTIUM we work close with our clients to be a key partner in their success. Strategy, implementation, and execution to achieve your goals.

Google considers us one of the best Google Ads agencies in Spain, and Facebook assigned us an exclusive consultant at their Dublin headquarters.

Every day, we work thinking about what we can do to help our clients increase their sales. In fact, when possible, we invoice a success fee, charging a monthly fee linked to our results.

1.

What does your business need?

After perfectly understanding your needs and your business model, we will define and evaluate:

  • Clear and measurable objectives
  • Your value proposition and differential aspects
  • Targets to address the campaigns
  • Main direct competitors
Qué necesita tu negocio
Tenemos un plan

2.

We have a plan

  • We analyze your website/landing page on 3 aspects: design, usability, and content, and propose the necessary changes for you to optimize your pages: if you are not able to do them, our web development team will prepare a budget to carry out the changes.
  • We define channels (Google Ads, advertising on social networks, SEO, etc.) and the necessary monthly investment.
  • We work on a smart keyword strategy, generating all potentially relevant keywords to guarantee quality traffic from day one.
  • We carry out a detailed segmentation to adjust the impacts to your target audience and ONLY TO YOUR TARGET AUDIENCE .
  • We produce the ads with a careful and striking design that generates high visibility and impact on the defined targets.

3.

The game begins: 
launch and optimize your campaigns

  • Once the setup is finished, we activate the campaigns in the chosen channels.
  • Our work has only just begun: from now on we must identify which channels, ads, keywords, segmentations, and placements generate the best results, in order to achieve the set goals and to be able to determine the optimal investment per channel.
  • The main reference KPI will be the ROAS (return on advertising spend), that is, the ROI of the campaigns.
Lanzar y optimizar campañas
Business Intelligence

4.

The best is yet to come: 
business intelligence

Campaigns give us very valuable information that we use to help you make business decisions:

  • Segmentations that show more interest in your product/service
  • Detection of new niche markets.
  • Generation of new relevant and quality content to optimize both SEO and SEM and improve results.
  • International market analysis: demand, terminology used by users, estimated CPCs, levels of competition.
  • Monitoring of each market: new competitors, evolution of new products, etc…

YOUR CAMPAIGNS CAN ALWAYS GO FURTHER

American publicist Orvel Ray Wilson said "customers buy for their reasons, not yours". We cannot agree more with him, as the advertising world is complex and fascinating at the same time. If you are interested in talking with us, please do not hesitate to contact us:

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